0 to 320 Employees in 7 Years: Nikki’s Story


Nikki McRory is a private practitioner in the Santa Clarita, CA area who is on fire. In just 7 years of owning her private practice, she has hired over 320 employees and opened two brick and mortar locations.

​In our conversation, we discuss her early days as a SLP starting in the school setting and what brought her to the decision to start her practice. She shares what types of clients she serves, her experience of stepping into the role as a leader and how she’s navigated running her practice during the pandemic.

What we discuss: 

  • What the start of her career as an SLP was like
  • Her desire to create something unique and how this inspired her to start her own practice
  • How she realized she needed to give up control and hire help
  • How she made the decision to open up a second location

McRory Pediatric Services, Inc. 
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For more information, visit: www.IndependentClinician.com


Host: Jena H. Castro-Casbon, MS, CCC-SLPJena is a private-practice consultant who has helped thousands of speech-language pathologists start and grow their own private practices through her company,

The Independent Clinician.​She has written articles for

The ASHA Leader and Presented at ASHA Connect (2017).You’ll find her online in the

SLP Private Practice Beginners Facebook Group and in her premium programs, The Start Your Private Practice System and the Grow Your Private Practice Coaching Program.Jena lives in Boston, MA and is a wife and mama to two young boys.


This episode was brought to you by my premium program The Start Your Private Practice System.

​If you’ve been thinking starting a private practice full-time or “on the side” I encourage you to sign up for my FREE TRAINING. I’ll make sure you know everything more in a free 60 minute presentation than you ever learned in grad school!

Visit startyourprivatepractice.com/webinar.

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