Private Practice Marketing

Last week I participated in a focus group.​I’m not sure if you’ve ever been in a focus group, but it was something I had always wanted to do and it was a very cool experience. If you have kids, you know about Halo Swaddle / Sleep Sacks. Well, I saw an ad on Facebook to …

What Swaddling My Baby Taught Me About Private Practice Marketing Read More »

Let’s Create a System to Help You Get More Clients – Together The long-term success of your private practice ​depends on the following cycle happening over and over again: Finding ideal clients to treat Helping them make significant progress Getting reimbursed for your services But how to you do that in the most cost and time …

Help Me Create the Perfect Marketing Course for Private Practitioners Read More »

Marketing your physical, occupational or speech therapy private practice can be tricky. Most clinicians have very small marketing budgets (if any) and are trying to build caseloads to waiting list levels. When you find strategies that work – you want to do more of it. For me, one of the greatest marketing strategies is simply …

How ‘Word of Mouth’ Marketing Can Help Grow Any Private Therapy Practice Read More »

Websites aren’t for nerds or big businesses anymore!  More and more “regular” professionals and small business owners are focusing on building a web presence to keep a professional leg up on the competition.  Before you say, “I don’t have the time or technical skills” to create a website, let me assure you that there are …

5 Reasons Why Every Therapist Should Have Their Own Website Read More »

Author: Jena H. Casbon, author of The Guide to Private Patients and The Guide to Creating a Web Presence for Your Private Practice Having a social media presence for your private practice is very important to establish trust and generate referrals.  BUT – Once your private practice has Facebook “likes,” Twitter “followers” and LinkedIn “connections,” how do you …

10 Ways to Use Social Media to Improve Your Private Practice Marketing Efforts Read More »

This is a guest post by music therapist Kat Fulton, MM, MT-BC of SoundHealthMusic.com I’ve been hearing a lot of concern from my clients, customers, and therapy colleagues about the “dreaded state of the economy.”  You may be especially concerned if your clients are private-pay. Don’t you just love this phrase: “In this economy…”  [insert three dramatic …

6 Easy Ways To Make Your Private Clients Happy As Clams Read More »

Websites aren’t for nerds or big businesses anymore!  More and more “regular” professionals and small business owners are focusing on building a web presence to keep a professional leg up on the competition.  Before you say, “I don’t have the time or technical skills” to create a website, let me assure you that there are …

5 Reasons Every Therapy Provider Needs a Website Read More »

Do you have an e-mail signature? Have you ever noticed that some people have some identifying information at the bottom of their e-mails?  Very commonly people have their name, professional title or even the standard “Sent from my iPhone.” While adding your name, credentials, title, or a privacy statement fantastic, it’s a GREAT place to …

Your E-Mail Signature: Casually Promoting Your Private Practice Read More »