From Imposter Syndrome to Clinic Owner: The 12-Month Shift That Changed Everything for Rose Herring
What if you could build a private practice rooted in love, flexibility, and meaningful community impact while still staying deeply connected to the families you serve? That question has shaped the journey of today’s guest, and I can’t wait for you to hear her story.
I’m thrilled to introduce you to Rose Herring, owner of Evolve Therapy Solutions in Valdosta, Georgia. From a tiny closet-sized room to a thriving clinic with three offices and a new hire on the way, Rose has built a practice that feels like home for her families and for herself. And she did it in just over a year.
Rose Herring is a pediatric speech-language pathologist and founder of Evolve Therapy Solutions. She began pursuing feeding therapy after realizing that many children in her community lacked access to care. That gap became impossible to ignore. She launched Evolve with a vision of providing high-quality speech, language, and feeding therapy in a space where families feel truly seen and supported.
Outside of patient care, Rose mentors future clinicians at Valdosta State University and believes that if you can’t take care of your first home, you can’t take care of your practice.
In Today’s Episode, We Discuss:
- Why she decided to leave impostor syndrome at the door and shift into private practice
- How she built a niche around feeding therapy
- The moment her husband Grant said “it’s time to go all in.”
Rose is truly living proof that you don’t need a big budget, a big space, or decades of experience to start. You just need one client, one small step, and the willingness to figure it out as you go. As Evolve has grown, so has her role moving from solo clinician to practice owner and leader — while remaining committed to hands-on clinical care. Today, her focus includes expanding access to feeding services, building sustainable systems, and mentoring future clinicians, all while creating a practice that supports both families and therapists.
Want to build a private practice that feels like home—for your clients and for you? Whether you’re just starting to think about private practice or you’re ready to grow, support and community make all the difference. The Start Your Private Practice Program gives you the tools and guidance to get started. Learn more at www.StartYourPrivatePractice.com.
Whether you want to Start or Grow a private practice or grow your existing private practice, I can help you get the freedom, flexibility, fulfillment, and financial abundance that you deserve. Visit my website www.independentclinician.com to learn more.
Resources Mentioned:
Follow Rose on Instagram: https://www.instagram.com/forwardwithevolve/
Check out her Website: forwardwithevolve.com
Where We Can Connect:
Follow the Podcast: https://podcasts.apple.com/us/podcast/private-practice-success-stories/id1374716199
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How to Start Seeing Private Clients
Start Your Private Practice is our beginner-level program that covers how to set your practice up on a solid legal foundation and build your initial caseload of paying private clients.
Grow Your Private Practice is our advanced program for SLPs and OTs with existing practices who want to #LevelUp and strategically grow their practices following a custom Private Practice Growth Plan to scale their income and impact.
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The Private Practice Mini Course
Start Your Private Practice is our beginner-level program that covers how to set your practice up on a solid legal foundation and build your initial caseload of paying private clients.
Grow Your Private Practice is our advanced program for SLPs and OTs with existing practices who want to #LevelUp and strategically grow their practices following a custom Private Practice Growth Plan to scale their income and impact.