Growing a Private Practice in New York City With Genna Ricotta

Growing a Private Practice in New York City With Genna Ricotta

Dreaming of starting your own private practice in the big city?

In this episode of Private Practice Success Stories, I sat down with Genna Ricotta who started her practice in New York City. In addition to talking a lot about referrals and where she’s getting her clients from, Genna shares a lot about family and what having a private practice has meant for her family, as well as the importance of building strong relationships with clients and treating them like family. 

Genna Ricotta is the founder of Small Steps Speech and Feeding Therapy, LLC. She’s been a pediatric SLP for over 20 years.  She has always loved interacting with children and teaching them in a way that they don’t feel like it’s work.  She never sees limitations, only the possibilities.  

Genna has worked in a variety of settings throughout her career, including working for a private practice in NYC, but after a few months realized that she could not deliver services the way she thought they should be delivered so she went out on her own initially doing independent contractor work and then slowly building her caseload of private clients. 

That was 15 years ago and now she has hired her first full-time employee and provides services in schools and her office as well as doing screenings for schools, parent talks, and parent training.  

 

In Today’s Episode, We Discuss:

 

  • Genna’s journey from SLP to private practice owner
  • How she leveraged connections and referrals to grow her business in a big city
  • The power of working together as private practitioners to help each other grow
  • How school contracts became her bread and butter
  • Why Genna decided to bring on independent contractors to her business
  • The freedom you get from private practice to create the life you want
  • Vacationing as a private practice owner

 

I hope you enjoyed this conversation with Genna! She is a perfect example of someone who started her private practice to have more flexibility for her family, and now she’s allowing other families to have flexible therapy options. A win-win for all! 

Are you a private practitioner who is overwhelmed by business growth? We would love to work with you – just like we helped Genna to create a successful and sustainable private practice.

To learn more, please visit www.GrowYourPrivatePractice.com or  DM me the word GROW on Instagram!

Whether you want to start a private practice or grow your existing private practice, I can help you get the freedom, flexibility, fulfillment, and financial abundance that you deserve. Visit my website www.independentclinician.com to learn more.

 

Resources Mentioned: 

Visit Genna’s website: https://smallstepsspeechtherapy.com/

Follow Genna on Facebook: https://www.facebook.com/smallstepsspeech

Follow Genna on Instagram: https://www.instagram.com/smallstepsspeech/

 

Where We Can Connect: 

Follow the Podcast: https://podcasts.apple.com/us/podcast/private-practice-success-stories/id1374716199

Follow Me on Instagram: https://www.instagram.com/independentclinician/

Follow Me on Facebook: https://www.facebook.com/jena.castrocasbon/

 

Follow & Review on Apple Podcasts

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many guests and topics lined up, and I would hate for you to miss a single one!  Click here to follow on Apple Podcasts. 

If you are loving the show, I would appreciate it if you would leave me a review on Apple Podcasts. I read each and every one! Plus, it allows other SLPs like you to find the podcast! 

Wondering how to leave a review? Click here to review, then select “Ratings and Reviews” and “Write a Review”. It is so easy and so appreciated!

 

 

Private Practice Mini Course (2)

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The Private Practice Mini Course

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Start Your Private Practice is our beginner-level program that covers how to set your practice up on a solid legal foundation and build your initial caseload of paying private clients.

Grow your private practice logo
2 (1)

Grow Your Private Practice is our advanced program for SLPs and OTs with existing practices who want to #LevelUp and strategically grow their practices following a custom Private Practice Growth Plan to scale their income and impact.

Private Practice Mini Course (2)

FREE RESOURCE

The Private Practice Mini Course

start your private practice logo
1

Start Your Private Practice is our beginner-level program that covers how to set your practice up on a solid legal foundation and build your initial caseload of paying private clients.

Grow your private practice logo
2 (1)

Grow Your Private Practice is our advanced program for SLPs and OTs with existing practices who want to #LevelUp and strategically grow their practices following a custom Private Practice Growth Plan to scale their income and impact.