Marketing Secrets for Private Practitioners


Why do some private practitioners seem to get clients effortlessly while others struggle?

It’s simple. If people don’t know about you, they can’t hire you.

In today’s episode, I am talking all about marketing and why marketing is hard for most SLPs, but most importantly, what you can do about it.

If you spend a little bit of money, you have potential to actually make a whole lot more, so I am providing you with some strategies and helping you with your marketing confidence in this episode.

In Today’s Episode, We Discuss:

  • You don’t have to be pushy to put yourself out there
  • A background in marketing isn’t necessary to be successful
  • Marketing is simpler than most people think
  • Marketing is an expense, but it is also an investment
  • A simple equation to figure out your ROI
  • Why it’s better to pay in time
  • You can’t start to build word of mouth marketing if you don’t put yourself out there

I hope this episode motivates you to start marketing your private practice!

Don’t forget to grab my amazing marketing resources for 65% off! Head over to to learn cost effective marketing strategies that work.

If you want help starting your speech therapy private practice, head on over to , or if you want to hear all about the ins and outs of private practice as well as some big mistakes that you should avoid, watch my free training at

Resources Mentioned: 
The Private Practice Marketing Bundle 
Start Your Private Practice Waitlist 
Free Training: How to Start Your Private Practice: Full Time or on the Side

Where We Can Connect: 
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Host: Jena H. Castro-Casbon, MS, CCC-SLP

Jena is a private-practice consultant who has helped thousands of speech-language pathologists start and grow their own private practices through her company, The Independent Clinician. 

​She has written articles for The ASHA Leader and Presented at ASHA Connect (2017).

You’ll find her online in the SLP Private Practice Beginners Facebook Group and in her premium programs, The Start Your Private Practice System and the Grow Your Private Practice Coaching Program.

Episode Sponsored By: 


This episode was brought to you by my premium program The Start Your Private Practice System.

​If you’ve been thinking starting a private practice full-time or “on the side” I encourage you to sign up for my FREE TRAINING. I’ll make sure you know everything more in a free 60 minute presentation than you ever learned in grad school!


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