Marketing Tip: To Niche or Not


You’ve probably heard that as a private practice owner, you need a niche. I know a lot of practitioners worry about this. In this episode, I am sharing my thoughts on this idea that you need a niche for your private practice. You’ll hear why this isn’t the best logic for private practitioners to have as they’re getting their business started. I also talk about what you need to get more word-of-mouth marketing and why you need to learn to operate from an abundance mindset. 

What we discuss: 

  • My feelings about having a niche as a private practitioner
  • Why a niche may come further along in building your practice
  • Two things that have to happen for you to get word-of-mouth marketing
  • My tips on learning to operate from an abundance mindset

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Host: Jena H. Castro-Casbon, MS, CCC-SLP

Jena is a private-practice consultant who has helped thousands of speech-language pathologists start and grow their own private practices through her company, The Independent Clinician.

​She has written articles for The ASHA Leader and Presented at ASHA Connect (2017).

You’ll find her online in the SLP Private Practice Beginners Facebook Group and in her premium programs, The Start Your Private Practice System and the Grow Your Private Practice Coaching Program.

Jena lives in Boston, MA and is a wife and mama to two young boys.


This episode was brought to you by my premium program The Start Your Private Practice System.

​If you’ve been thinking starting a private practice full-time or “on the side” I encourage you to sign up for my FREE TRAINING. I’ll make sure you know everything more in a free 60 minute presentation than you ever learned in grad school!


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