- How she chose the unique name of her practice
- Educating herself on business administration skills in order to acquire clients, particularly online
- The benefits she has reaped from delegating different activities to others
- How she structures her day to maximize her time
- Her successful marketing strategies and the next group she wants to break into
- The particular feature of her website that has helped add a personal touch
Guest: Emily Cohen, CCC-SLP
While an undergraduate at Indiana University—Bloomington, Emily studied special education. Upon graduating, she worked in the public schools for a few years before returning for a Master’s Degree in Speech-Language Pathology. Although Emily enjoyed teaching, her favorite part of her job was forming meaningful relationships with kids and their families. She knew she could help even more families as a speech-language pathologist. Her previous work with kids with special needs continues to inform her pediatric speech therapy practice.
When she’s not working, Emily loves to travel, cook and eat, and stroll through Zilker Park with her husband and their dog.
Host: Jena Castro-Casbon, MS CCC-SLP
Jena H. Castro-Casbon, MS, CCC-SLP, is a private-practice consultant who has helped thousands of speech-language pathologists start and grow their own private practices through her company, The Independent Clinician. She has written articles for The ASHA Leader and Presented at ASHA Connect (2017).
You’ll find her online in theSLP Private Practice Beginners Facebook Group and in her premium programs, The Start Your Private Practice System and the Grow Your Private Practice Coaching Program.
Jena lives in Boston, MA and is a wife and mama to two young boys.
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