My guests, George Barnes MS CCC-SLP and Allison Mataras MA CCC-SLP, are joining me in this episode to cover all of these topics.
George and Allie started their company, FEESible Swallow Solutions, in January of 2020 – just before the pandemic started. This came from years of working in hospitals and feeling like not enough patients were getting access to the instrumental swallowing exams they needed. Now, they bring the quality of a hospital swallow evaluation to their patient’s facility for a fraction of the time and cost. This allows patients to avoid the risk of going to the hospital and stay in the comfort of their own bed with family by their side.
We get into the need for mobile instrumental swallow evaluations as well as how they navigated their brand new business during the pandemic as business partners. Their energy and enthusiasm about their services and professional goals are inspiring and motivating throughout our entire conversation.
In Today’s Episode, We Discuss:
- Defining the needs for services in the field
- Defining your own professional needs
- Steps to take to lay the groundwork for your business
- The value of doing a SWOT analysis
- Navigating a new business during the pandemic
- How to divvy up responsibilities with a business partner
- Different approaches you can take with marketing
- Overcoming self-doubt, imposter syndrome, and challenging yourself
- How to guarantee expertise for yourself
George and Allie are a great example of an effective partnership based on mutual respect, shared goals, and just enough differences to be stronger together when they join forces.
While they thought their company would never get off the ground, they managed to turn a terrible situation into an opportunity to help underserved communities get the swallow evaluations they needed. I am so inspired and motivated by that, and I hope you are too.
There is such a need for mobile instrumental swallow evaluations, and if you are interested in learning more about that, I highly recommend that you connect with George and Allie and check out their freebie linked below!
If you are ready to get started with starting your speech therapy private practice, head over to https://www.startyourprivatepractice.com/waitlist so that you will be notified as soon as we re-open the doors to the Start Your Private Practice System. I don’t want you to miss out on this opportunity.
Freebie: How to get FEES in your facility
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George has clinical experience in a variety of settings, which has developed his specialization in dysphagia management and diagnostics. His concentration is on managing medical complexity. He has a track record of supporting the field of speech pathology by paying his knowledge forward to other professionals via graduate-level education, clinical fellowship and student supervision, the Student to Empowered Professional (STEP) mentorship program, The Medical SLP Collective mentorship service, ASHA special interest groups, peer review for ASHA course material, the SIG13 dysphagia editorial committee, and participation in various interdisciplinary teams and committees in the hospital setting. George actively conducts and supports new research aimed to improve efficiency and accuracy in dysphagia diagnostics, management, and care. He is currently working on a statistical calculator that would measure the risk of aspiration pneumonia. He loves to cook and loves to eat, and has dedicated his life to helping others regain the joy of food.
Allie has treated patients with dysphagia in a variety of settings. Allie has served as a featured presenter at the New Jersey Speech-Language Hearing Association Convention and is a 3-time ASHA ACE Award recipient for her dedication towards continuing education. She has successfully implemented and managed FEES programs at the corporate level and she is the Director of Fundraising for Dysphagia Outreach Project. Allie believes wholeheartedly that all persons with dysphagia should have direct access to the tools that are vital in both the management of dysphagia, as well as in the overall improvement of quality of life.
Jena is a private-practice consultant who has helped thousands of speech-language pathologists start and grow their own private practices through her company, The Independent Clinician.
She has written articles forThe ASHA Leader and Presented at ASHA Connect (2017).
You’ll find her online in theSLP Private Practice Beginners Facebook Group and in her premium programs, The Start Your Private Practice System and the Grow Your Private Practice Coaching Program.
episode sponsored by:
If you’ve been thinking starting a private practice full-time or “on the side” I encourage you to sign up for my FREE TRAINING. I’ll make sure you know everything more in a free 60 minute presentation than you ever learned in grad school!